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New Zealand

Mobile Commerce Clusters

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Mobile Commerce Clusters
Measures partnerships among banks, mobile networks, and governments.
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Environment

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Environment
Measures economic, technological, and demographic factors within a market.
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Infrastructure

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Infrastructure
Measures the sophistication and penetration of the mobile phone industry and NFC terminalization.
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32.7

Consumer Readiness

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Consumer Readiness
Measures how familiar with, how willing to use, and how frequently consumers are currently using all three types of mobile payments.
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Financial Services

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Financial Services
Measures the effectiveness and penetration of consumer financial products.
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Regulation

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Regulation
Measures legal and regulatory structures and how they affect businesses.
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Summary

With a solid regulatory structure, nascent partnerships, and not-yet-confident consumers, New Zealand earned a score of 32.7 in the MasterCard Mobile Payments Readiness Index. Although consumers have confidence in the legal system and its regulation of business, they are not yet frequent users of mobile payments, with the exception of m-commerce. If New Zealand’s government can help coordinate efforts between banks and mobile network operators, mobile payments could see wide-scale adoption beyond m-commerce.

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What you need to know:

New Zealand's regulatory system is highly efficient and strongly protects financial assets
M-commerce is the most popular type of mobile payment; 9% of consumers in New Zealand are frequent users
Willingness is higher than familiarity across payment types, suggesting that marketing can help drive mobile payments

Country Overview

Market Forces

The regulatory system in New Zealand gets very high marks for its efficiency. On measures like the protection of property rights and financial assets, New Zealand scores 82 percent versus a 68 percent average among the 34 countries included in the Index. In addition, the laws relating to information and communication technology are well developed, receiving a score of 73 percent versus an average of 65 percent. The strength of current policy and consumer confidence in the legal and regulatory system should make these innovations easier.

While usage is low, willingness to use mobile payments is higher than average.

Consumer Sentiment

Mobile payments are not yet widely used in New Zealand. The most popular type is m-commerce, though even that is used less than the Index average. The good news is that while usage is low across the three payment types, the willingness to use mobile payments is higher in New Zealand than globally.

More importantly, the willingness to use mobile payments is higher than familiarity. This suggests that marketing and consumer education efforts could drive up familiarity and increase the value of mobile payments products in New Zealand.

© MasterCard

GLOBAL PERSPECTIVE ON CONSUMER SENTIMENT IN NEW ZEALAND

Relative to the Index average and leading countries, how do consumers feel about mobile payments?

54% - France
Country Score Index Average Leading Country

MasterCard Conclusion

According to MasterCard, New Zealand has some strong fundamentals that could make mobile payments popular. With a legal and regulatory system that encourages technology and provides strong protection of financial assets, the stage is set for innovation to thrive. Consumers are not yet frequent users of mobile payments outside of m-commerce, but they express the willingness. MasterCard believes that if mobile networks and banks can work together to bring mobile payments to market—and if consumers are made aware of their benefits—mobile payments could see broad acceptance in New Zealand.

32.7
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Wondering how New Zealand stacks up against other countries?

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